Height: 6' 0"
Bust/Cup: 30/A
Waist: 32
Hips: 32
Shirt Size: Medium
Shoe Size: 12
Hair Color: Brown
Eye Color: Brown
Languages: English
Spanish
About
I currently reside in Chicago and have been doing various types of promotions in Chicago, for years. I actually just finished managing the month-long Nintendo Holiday Mall program in Chicago. I've worked for many different brands through demos, footprints and guerrilla marketing. I am very dedicated when it comes to bringing what the client wants, to the table.
I find it easy to talk to, and educate consumers, while creating a positive and memorable experience. I'm also a team player whether I'm an ambassador, lead or manager; and can appreciate the strengths of each person I'm working with. I'm a quick study and tend to find a way to make working fun.
I've been an effective manager, and always know how to bring the product/service to the target market. I know how promotions or events should look/run and strive to make it that way. I always contribute majorly in program planning and/or execution.
University of Maryland, College Park (2010)
Bachelors of Arts, Spanish Language & Literature w/ Business
Related Coursework
Business Law, Finance, Marketing, Practicum in Translation, Spanish Commerce, Cross-cultural Communication, Spanish Hist. & Lit. (I, II & III), Practicum in Translation VI
Hillman Campus Entrepreneurship Opportunities (CEOs) Program (Scholarship)
Highly select, ground-breaking, cross-disciplinary, entrepreneurship program. Consists of experiential learning opportunities as well as leadership and team-building with an emphasis on ethics in business.
Prince George's Community College (2007)
Associates of Science, Business Administration
Special Skills:
Fluent Spanish and English speech/writing
Perfect Driving Record
Civil Air Patrol*(leadership core values)
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Basic Web Design
I find it easy to talk to, and educate consumers, while creating a positive and memorable experience. I'm also a team player whether I'm an ambassador, lead or manager; and can appreciate the strengths of each person I'm working with. I'm a quick study and tend to find a way to make working fun.
I've been an effective manager, and always know how to bring the product/service to the target market. I know how promotions or events should look/run and strive to make it that way. I always contribute majorly in program planning and/or execution.
University of Maryland, College Park (2010)
Bachelors of Arts, Spanish Language & Literature w/ Business
Related Coursework
Business Law, Finance, Marketing, Practicum in Translation, Spanish Commerce, Cross-cultural Communication, Spanish Hist. & Lit. (I, II & III), Practicum in Translation VI
Hillman Campus Entrepreneurship Opportunities (CEOs) Program (Scholarship)
Highly select, ground-breaking, cross-disciplinary, entrepreneurship program. Consists of experiential learning opportunities as well as leadership and team-building with an emphasis on ethics in business.
Prince George's Community College (2007)
Associates of Science, Business Administration
Special Skills:
Fluent Spanish and English speech/writing
Perfect Driving Record
Civil Air Patrol*(leadership core values)
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Basic Web Design
Trade Shows Worked
iCoffee @ 2014 Home and Housewares Show “Davey was an enthusiastic and charming addition to our team. While demonstrating our product at the 2014 Home and Housewares Show, he attracted more retail store buyers than any of his peers. And because of his quick intake and mastery of our product line, we not only made him team lead by the second day, we even had him do a few media interviews answering questions and demonstrating the product features and benefits to reporters and blog authors. His adaptability when we changed talking points, his character while dealing with trying situations, and his charisma while interacting with people, are the rare qualities that we look for in the elusive perfect product demonstrator. Thanks for all your help, Davey. We hope to work with you again soon." Humam Alwan iCoffee by Remington Director of Training & Demonstration 248.790.0850 | humam@icoffee.com
Companies/Brands Represented
Nintendo Holiday Mall (Chicago) 2014
I managed the month-long Nintendo Holiday Mall 2014 promotion at Woodfield Mall. I managed the BA’s on site, while working out schedules, setting-up/tearing-down the foot print and sent daily/weekly reports as well. Overall it was a huge success.
DosXX
Managed three BA’s and a camera crew for a photo op activation during Riot Fest weekend 2014. Motivated consumers to visit the tent, by reaching out to the crowds passing by. Coordinated with a neighboring wrestling event to create photobooth-like pictures with the Luchadores, in order to drive up attendance. Secured the props; made a break schedules for the team and helped set up camera equipment for three days.
Shutterfly
Managed and set-up/tore-down a footprint at Fox Valley Mall, for the duration of 2 months, in order to showcase the different products that could be created, via by joining Shutterfly. Educated consumers about what Shutterfly.com is, and how it could be used to create a simple yet thoughtful gift, by the use of digital pictures. Kept a journal and log as to the amount of traffic there was, as well as comments and ideas given to BAs each day/week. Secured the 4 ipads, that were used during each activation, by locking up the supplies in the store room, as well as covering up the remaining footprint.
Chicago History Museum
Expanded awareness about the 1968 exhibit at the Chicago History Museum, during the Chicago Marathon 2014. Developed strategies on where to go, in order to reach more foot-traffic as the day went on. Advertised the 1968 exhibit by talking with people on the street, passing out info-cards and branded novelty sunglasses.
Café Bustelo
Promoted the Café Bustelo pop-up café that took over the Filter location in Wicker Park/Bucktown. Teamed up with another BA to reach out to people during the Renegade Craft Fair 2014. Worked in conjunction with a promotion on the UIC campus, to drive attendance and offered students a chance at a scholarship opportunity as well.
Cycle for Survival
Aided in the smooth success of a fun, high-energy indoor team cycling event that has raised more than $38 million in support of lifesaving research on rare cancers at Memorial Sloan Kettering Cancer Center, the nation’s preeminent center for cancer research and care. Worked in multiple areas throughout the event, primarily in Coat Check and Team Photos. Cycle for Survival is one of the fastest growing fundraising events in the world, making this event not only a busy one, but one filled with very positive people too.
Jeep
Coordinated with Jeep Street Teams to get the word out about Jeep during the Winter X Games 2014. Partnered up with two local coffee shops; a local ski / board shop and a pizza place. Provided customers a premium in reward for filling out an information tablet. Engaged consumers with positive energy, while informing them about the Jeep brand.
Nike Learned how to move in unison as a team to perform a Nike NFL Chicago Bears Banner Stunt. I learned information about not only the Nike gear that we were given, but also about the game and how important it was for the Bears at the time. Used terminology such as “Bear Down” and “Just Do It” to emphasize the actual message on the banner, as well as the Nike connection.
Nintendo I held a leadership role as a team lead (GURU) for the Nintendo Holiday Mall Experience. I Utilized the O.F.F. (Objective, Fingers, Focus) demo model, which is the preferred method for introducing a consumer to a Wii U or DS demo. Provided a quick reference guide for each of the featured Wii U and 3DS software titles. Jumped between all the different stations to ensure that everyone was having fun, as well as passing out informative giveaways.
Playboy
Held a managerial role, in having campuses within the Chicago region targeted through a guerilla campaign. Handed out samples of Playboy’s new fragrance Super Playboy for Her and Super Playboy for Him to students. Memorized key phrases such as “Press to Play”, “Fruity Woody” fragrance for him and “sweet fruity floral” for her.
XBox One
Aided in the mobilization and familiarization of the highly anticipated XBox One, an all new gaming and entertainment experience that will transform play for gamers everywhere. Demonstrated some of Xbox One’s most anticipated award-winning titles such as Killer Instinct, FIFA, Dead Rising 3, Battlefield, Lococycle and many more. Answered questions and delivered key messages about the new system to consumers, while educating them on the newest features and advantages of the new gaming console.
Ventra
Helped customers with the roll out of Ventra, Chicago’s new CTA system, which will replace any other modes of using public transportation in the city. Maintained a personable and upbeat persona, while helping customers with Ventra machines, as well as registration and activation of the card. Built commuter confidence in Ventra, by solving technical issues and questions that arose; as well as reported bugs and errors to the manager of the promotion.
General Electric
Assisted in the “Get Skills to Work” campaign for GE Garages, which gives veterans a unique opportunity to get training for specific manufacturing jobs, such as laser-cutting and 3D-printing. Greeted and updated important guest speakers such as Governor Pat Quinn and Gary Sinise, in the VIP room, prior to the event. Deconstructed the event set-up and coordinated with GE managers in order to restore the location back into a training workshop.
Emergen C
Promoted Emergen C, a vitamin supplement drink mix, by interacting with event visitors at the Scarecrow Festival in Saint Charles, IL. Demonstrated the various flavors of the product and informed people about misconceptions about when and how to use it. Created fun and memorable brand experiences with even goers and artists alike, while providing coupons and samples.
ULTA Beauty
Handled the set up, aesthetics and take down of the “Donate a Kiss” event for the Breast Cancer Research Foundation by ULTA Beauty. Maximized results by actively engaging and attracting people to the footprint and assisted in taking photographs for the event. Communicated with key security personnel to maintain order while celebrities were on site.
Topshop Topman (Campus Tour)
Established the Topman clothing brand at various campuses across the Chicago region in order to increase brand awareness in students. Conducted data captures while enlightening students about their year-round 10% discount, and handed out branded giveaways. Recorded the activation with pictures, memorable quotes and created positive interactions with consumers while wearing branded clothing.
Oliver Winery
Boosted awareness of Oliver Winery, during the Renegade Craft Fair, by educating consumers about the variety of different chilled wines available for sampling. Answered questions about the origin and availability of the product, as well as the taste and varietals. Aided in the set up(and take down) of the footprint and created a natural, yet inviting atmosphere in order to attract wine lovers
Chevrolet
Promoted Chevrolet, a brand of vehicles produced by the American corporation General Motors for over a hundred years. Distributed giveaways to target consumers, while directing them to the footprint. Delivered key messaging points and educated on the cars being showcased as well as the newest models currently available.
Quitos
Enticed consumers to buy Quitos snacks, a bold revolution of fiery new flavors that crosses cultures. Handed out bags of complimentary Quitos snacks to possible future customers at Brazil Fest and Montrose beach. Used guerrilla marketing techniques at key locations to reach the target market, while making a great impression about the product.
AT&T AdWorks
Acted as various roles and promoted AT&T, the largest provider of both mobile and fixed telephony in the United States. Conducted office parties at major marketing firms such as RazorFish, Mindshare, OMD, Digitas, Spark, Starcom and PHD in order to promote AT&T Adworks Completed numerous data captures at FFC Gyms, in order to gather vital marketing information about the effectiveness of the advertisements there.
Bombay Saphire
Aided in sampling out a brand of gin distributed by Bacardi, as well as Bombay Sapphire East. Especially made cocktails were predetermined and contained lemongrass and pepper corns. Also assisted in the taking down of pop up advertising backdrops and signs.
Topshop Topman (Lollapalooza & Pitchfork)
Raised awareness and informed customers about Topman clothing; an energetic brand, producing truly exciting high-street men’s fashion. Encouraged and directed consumers to visit the store by using the gift cards, water bottles and Topman magazines during the Pitchfork Lollapalooza Music Festivals. Differentiating our customers, based on their buying habits and displaying the clothing options by wearing the latest fashions by Topman.
Nintendo
Increased purchase consideration for Wii U™ Nintendo gaming console at Navy Pier. Influenced target consumers by developing rapport with them and answering questions while they tried out the newest games and demos for the system. Created unique experiences with the target market through the use of a footprint consisting of several mock living and bed rooms with the gaming console. Cross-trained in the 3DS XL hand-held gaming console by Nintendo to reach out to other consumers.
Art Institute of Chicago
Drove attendance to the Art Institute of Chicago’s upcoming exhibit “Impressionism, Fashion and Modernity”. Identified target consumers and communicated to multiple people simultaneously about the details of the exhibit. Demonstrated passion when representing the Art Institute, while creating dialog using key speaking points on brand and passing out materials.
Noosa Yoghurt
Presented target market with samples of Noosa Yoghurt, an all natural, rBGH-free, gluten-free, probiotic and Aussie style yoghurt. Delivered key messaging points and distributed various flavors such as honey, blueberry, mango, raspberry, strawberry rhubarb, peach, passion fruit, and lemon. Wore branded shirts and hats to further promote the Noosa brand of Yoghurt at major Chicago events and festivals.
Ritter Sport
Raised brand awareness for Ritter Sport, an all natural and high quality German chocolate bar. Performed a duel function in riding a Ritter Sport advertised cargo bike, by distributing samples to the target market when parked; and supporting non-bicycle street teams. Answered questions about the history of the brand, as well as, about the tastes and varieties available.
How I Met Your Mother
Introduced “HOW I MET YOUR MOTHER”, a comedy about a man named Ted and how he fell in love, to pedestrians. Worked in coordination with other street team members to encourage people to watch the 9th and final season of the show on My50 (WPWR CHANNEL 50), by getting them to take a digital picture with a superimposed main character.
FFC Gym
Spread the word about Lady Footlocker, an athletic brand targeted towards women, and memorized key talking points. Showed incentive through gift cards, for those who had recently finished a group class, to fill out detailed surveys about their experience; as well as whether or not they had noticed certain advertising throughout the facility.
Art Institute of Chicago
Contributed an important function toward building the connection between The Art Institute of Chicago; the Picasso exhibit and the consumer. Demonstrated passion when representing the Art Institute, while distributing 20,000 information cards and 10,000 buttons. Promoted attendance to the exhibit by creating dialog and using key speaking points.
Hills Science Diet
Established a brand of all natural cat/dog food, in the Chicago downtown area, by passing out samples and raising awareness about a brand, which is recommended by veterinarians worldwide. Formulized and executed strategies in order to work together with other street team members. Identified and enlightened cat and dog owners on the busiest streets during rush hour.
Zoom Media
Showcased the talent behind this media and marketing company, by acting as patrons of certain bars and food establishments. Suggestively used body language to portray the effectiveness of the authentic visuals posted on to walls that contain advertisements for specific clients.
The Good Bean Assisted in the launch of a brand new, gluten-free, fruit and no nut bar in the Midwest. Created brand awareness through in store demos at various Whole Foods stores in Chicago. Work in conjunction with one other team member to achieve the highest sales, through our demos, in the country.
The Drink Deck Campaigned a relatively new set of “playing cards”, which are individually used as discounts at various food establishments. Implemented used suggestive selling tactics to advertise the deck to people in a specific target market, for expansion into Chicago. Memorized various concepts and key selling points about the product, in order to converse about it with potential clients.
Dentyne Ice
Promoted a brand of chewing gum, owned by Kraft Food, to bars around Chicago. Photographed enthusiastic patrons, advertising the product, who gladly accepted samples. Reached out to consumers who otherwise had not considered trying out this merchandise before.
I managed the month-long Nintendo Holiday Mall 2014 promotion at Woodfield Mall. I managed the BA’s on site, while working out schedules, setting-up/tearing-down the foot print and sent daily/weekly reports as well. Overall it was a huge success.
DosXX
Managed three BA’s and a camera crew for a photo op activation during Riot Fest weekend 2014. Motivated consumers to visit the tent, by reaching out to the crowds passing by. Coordinated with a neighboring wrestling event to create photobooth-like pictures with the Luchadores, in order to drive up attendance. Secured the props; made a break schedules for the team and helped set up camera equipment for three days.
Shutterfly
Managed and set-up/tore-down a footprint at Fox Valley Mall, for the duration of 2 months, in order to showcase the different products that could be created, via by joining Shutterfly. Educated consumers about what Shutterfly.com is, and how it could be used to create a simple yet thoughtful gift, by the use of digital pictures. Kept a journal and log as to the amount of traffic there was, as well as comments and ideas given to BAs each day/week. Secured the 4 ipads, that were used during each activation, by locking up the supplies in the store room, as well as covering up the remaining footprint.
Chicago History Museum
Expanded awareness about the 1968 exhibit at the Chicago History Museum, during the Chicago Marathon 2014. Developed strategies on where to go, in order to reach more foot-traffic as the day went on. Advertised the 1968 exhibit by talking with people on the street, passing out info-cards and branded novelty sunglasses.
Café Bustelo
Promoted the Café Bustelo pop-up café that took over the Filter location in Wicker Park/Bucktown. Teamed up with another BA to reach out to people during the Renegade Craft Fair 2014. Worked in conjunction with a promotion on the UIC campus, to drive attendance and offered students a chance at a scholarship opportunity as well.
Cycle for Survival
Aided in the smooth success of a fun, high-energy indoor team cycling event that has raised more than $38 million in support of lifesaving research on rare cancers at Memorial Sloan Kettering Cancer Center, the nation’s preeminent center for cancer research and care. Worked in multiple areas throughout the event, primarily in Coat Check and Team Photos. Cycle for Survival is one of the fastest growing fundraising events in the world, making this event not only a busy one, but one filled with very positive people too.
Jeep
Coordinated with Jeep Street Teams to get the word out about Jeep during the Winter X Games 2014. Partnered up with two local coffee shops; a local ski / board shop and a pizza place. Provided customers a premium in reward for filling out an information tablet. Engaged consumers with positive energy, while informing them about the Jeep brand.
Nike Learned how to move in unison as a team to perform a Nike NFL Chicago Bears Banner Stunt. I learned information about not only the Nike gear that we were given, but also about the game and how important it was for the Bears at the time. Used terminology such as “Bear Down” and “Just Do It” to emphasize the actual message on the banner, as well as the Nike connection.
Nintendo I held a leadership role as a team lead (GURU) for the Nintendo Holiday Mall Experience. I Utilized the O.F.F. (Objective, Fingers, Focus) demo model, which is the preferred method for introducing a consumer to a Wii U or DS demo. Provided a quick reference guide for each of the featured Wii U and 3DS software titles. Jumped between all the different stations to ensure that everyone was having fun, as well as passing out informative giveaways.
Playboy
Held a managerial role, in having campuses within the Chicago region targeted through a guerilla campaign. Handed out samples of Playboy’s new fragrance Super Playboy for Her and Super Playboy for Him to students. Memorized key phrases such as “Press to Play”, “Fruity Woody” fragrance for him and “sweet fruity floral” for her.
XBox One
Aided in the mobilization and familiarization of the highly anticipated XBox One, an all new gaming and entertainment experience that will transform play for gamers everywhere. Demonstrated some of Xbox One’s most anticipated award-winning titles such as Killer Instinct, FIFA, Dead Rising 3, Battlefield, Lococycle and many more. Answered questions and delivered key messages about the new system to consumers, while educating them on the newest features and advantages of the new gaming console.
Ventra
Helped customers with the roll out of Ventra, Chicago’s new CTA system, which will replace any other modes of using public transportation in the city. Maintained a personable and upbeat persona, while helping customers with Ventra machines, as well as registration and activation of the card. Built commuter confidence in Ventra, by solving technical issues and questions that arose; as well as reported bugs and errors to the manager of the promotion.
General Electric
Assisted in the “Get Skills to Work” campaign for GE Garages, which gives veterans a unique opportunity to get training for specific manufacturing jobs, such as laser-cutting and 3D-printing. Greeted and updated important guest speakers such as Governor Pat Quinn and Gary Sinise, in the VIP room, prior to the event. Deconstructed the event set-up and coordinated with GE managers in order to restore the location back into a training workshop.
Emergen C
Promoted Emergen C, a vitamin supplement drink mix, by interacting with event visitors at the Scarecrow Festival in Saint Charles, IL. Demonstrated the various flavors of the product and informed people about misconceptions about when and how to use it. Created fun and memorable brand experiences with even goers and artists alike, while providing coupons and samples.
ULTA Beauty
Handled the set up, aesthetics and take down of the “Donate a Kiss” event for the Breast Cancer Research Foundation by ULTA Beauty. Maximized results by actively engaging and attracting people to the footprint and assisted in taking photographs for the event. Communicated with key security personnel to maintain order while celebrities were on site.
Topshop Topman (Campus Tour)
Established the Topman clothing brand at various campuses across the Chicago region in order to increase brand awareness in students. Conducted data captures while enlightening students about their year-round 10% discount, and handed out branded giveaways. Recorded the activation with pictures, memorable quotes and created positive interactions with consumers while wearing branded clothing.
Oliver Winery
Boosted awareness of Oliver Winery, during the Renegade Craft Fair, by educating consumers about the variety of different chilled wines available for sampling. Answered questions about the origin and availability of the product, as well as the taste and varietals. Aided in the set up(and take down) of the footprint and created a natural, yet inviting atmosphere in order to attract wine lovers
Chevrolet
Promoted Chevrolet, a brand of vehicles produced by the American corporation General Motors for over a hundred years. Distributed giveaways to target consumers, while directing them to the footprint. Delivered key messaging points and educated on the cars being showcased as well as the newest models currently available.
Quitos
Enticed consumers to buy Quitos snacks, a bold revolution of fiery new flavors that crosses cultures. Handed out bags of complimentary Quitos snacks to possible future customers at Brazil Fest and Montrose beach. Used guerrilla marketing techniques at key locations to reach the target market, while making a great impression about the product.
AT&T AdWorks
Acted as various roles and promoted AT&T, the largest provider of both mobile and fixed telephony in the United States. Conducted office parties at major marketing firms such as RazorFish, Mindshare, OMD, Digitas, Spark, Starcom and PHD in order to promote AT&T Adworks Completed numerous data captures at FFC Gyms, in order to gather vital marketing information about the effectiveness of the advertisements there.
Bombay Saphire
Aided in sampling out a brand of gin distributed by Bacardi, as well as Bombay Sapphire East. Especially made cocktails were predetermined and contained lemongrass and pepper corns. Also assisted in the taking down of pop up advertising backdrops and signs.
Topshop Topman (Lollapalooza & Pitchfork)
Raised awareness and informed customers about Topman clothing; an energetic brand, producing truly exciting high-street men’s fashion. Encouraged and directed consumers to visit the store by using the gift cards, water bottles and Topman magazines during the Pitchfork Lollapalooza Music Festivals. Differentiating our customers, based on their buying habits and displaying the clothing options by wearing the latest fashions by Topman.
Nintendo
Increased purchase consideration for Wii U™ Nintendo gaming console at Navy Pier. Influenced target consumers by developing rapport with them and answering questions while they tried out the newest games and demos for the system. Created unique experiences with the target market through the use of a footprint consisting of several mock living and bed rooms with the gaming console. Cross-trained in the 3DS XL hand-held gaming console by Nintendo to reach out to other consumers.
Art Institute of Chicago
Drove attendance to the Art Institute of Chicago’s upcoming exhibit “Impressionism, Fashion and Modernity”. Identified target consumers and communicated to multiple people simultaneously about the details of the exhibit. Demonstrated passion when representing the Art Institute, while creating dialog using key speaking points on brand and passing out materials.
Noosa Yoghurt
Presented target market with samples of Noosa Yoghurt, an all natural, rBGH-free, gluten-free, probiotic and Aussie style yoghurt. Delivered key messaging points and distributed various flavors such as honey, blueberry, mango, raspberry, strawberry rhubarb, peach, passion fruit, and lemon. Wore branded shirts and hats to further promote the Noosa brand of Yoghurt at major Chicago events and festivals.
Ritter Sport
Raised brand awareness for Ritter Sport, an all natural and high quality German chocolate bar. Performed a duel function in riding a Ritter Sport advertised cargo bike, by distributing samples to the target market when parked; and supporting non-bicycle street teams. Answered questions about the history of the brand, as well as, about the tastes and varieties available.
How I Met Your Mother
Introduced “HOW I MET YOUR MOTHER”, a comedy about a man named Ted and how he fell in love, to pedestrians. Worked in coordination with other street team members to encourage people to watch the 9th and final season of the show on My50 (WPWR CHANNEL 50), by getting them to take a digital picture with a superimposed main character.
FFC Gym
Spread the word about Lady Footlocker, an athletic brand targeted towards women, and memorized key talking points. Showed incentive through gift cards, for those who had recently finished a group class, to fill out detailed surveys about their experience; as well as whether or not they had noticed certain advertising throughout the facility.
Art Institute of Chicago
Contributed an important function toward building the connection between The Art Institute of Chicago; the Picasso exhibit and the consumer. Demonstrated passion when representing the Art Institute, while distributing 20,000 information cards and 10,000 buttons. Promoted attendance to the exhibit by creating dialog and using key speaking points.
Hills Science Diet
Established a brand of all natural cat/dog food, in the Chicago downtown area, by passing out samples and raising awareness about a brand, which is recommended by veterinarians worldwide. Formulized and executed strategies in order to work together with other street team members. Identified and enlightened cat and dog owners on the busiest streets during rush hour.
Zoom Media
Showcased the talent behind this media and marketing company, by acting as patrons of certain bars and food establishments. Suggestively used body language to portray the effectiveness of the authentic visuals posted on to walls that contain advertisements for specific clients.
The Good Bean Assisted in the launch of a brand new, gluten-free, fruit and no nut bar in the Midwest. Created brand awareness through in store demos at various Whole Foods stores in Chicago. Work in conjunction with one other team member to achieve the highest sales, through our demos, in the country.
The Drink Deck Campaigned a relatively new set of “playing cards”, which are individually used as discounts at various food establishments. Implemented used suggestive selling tactics to advertise the deck to people in a specific target market, for expansion into Chicago. Memorized various concepts and key selling points about the product, in order to converse about it with potential clients.
Dentyne Ice
Promoted a brand of chewing gum, owned by Kraft Food, to bars around Chicago. Photographed enthusiastic patrons, advertising the product, who gladly accepted samples. Reached out to consumers who otherwise had not considered trying out this merchandise before.
